A new website may have a hard time ranking in the search engine results page immediately especially for medium to high competition keywords.
At ExaWeb, we offer pay-per-click (PPC) management service in the Philippines to help your Search Engine Marketing (SEM) efforts and let your website rank for your desired keywords in no time. We have experience with Google AdWords and we know how we can maximize your advertising budget.
You will get these with all of our packages:
Strategy and Planning – We will analyse your industry, market, and what you can offer. We will only launch your PPC campaign as soon as we are confident that your website is ready for pay-per-click marketing.
Campaign Setup – We will take care of everything. We will set up your account, create campaign, optimize it and we will make sure to track conversions.
Keyword Management – We will research keywords that we can target based on average monthly searches per month, competition, suggested bid, etc. We would suggest implementing exact match keywords as well as using negative keywords to make the most of your budget.
Ads Management – We will create new persuasive and professional ads, and study its performance. Our goal is to increase the click-through-rate (CTR) and decrease the cost-per-click (CPC) of your ads. We can do that by selecting the right keywords, writing compelling ad copy and pointing the users to the appropriate landing pages. This will improve your campaign’s quality score.
Budget Management – We will spread your budget evenly throughout the month. We will analyse the bids and ad placements to capitalize on your PPC budget.
Monthly Reporting – We can look at clicks, conversions and ROI to measure the campaign’s performance. We can send updates as we want to be transparent to our clients.
Pay-Per-Click (PPC) Marketing is a type of online marketing where advertisers may bid for ads that will appear above or below the search engine results pages (SERPs) for their desired keywords. Usually, the highest bidder for a certain keyword will be placed at the top of the SERPs. However, other factors may affect your ad performance including the quality of the landing page. Take note that advertisers will only be charged when a user click on the ad (hence, pay per click).
Why would I pay to appear in search engine results?
SEO may take some time and it is more difficult to accomplish and no one can guarantee your placement. In PPC, your ad will be immediately visible on the SERPs. It is cost-effective because you are only paying when someone clicks on your ad.
How much will I pay if someone clicks on my ad?
Each time a user clicks on your ad, you will pay a fee based on your bid price on the specific keyword or term searched by the user and eventually clicked on. Usually, you will have to put a maximum Cost-Per-Click (CPC) bid or the highest amount you are willing to play for a single click, and a Daily budget. The amount of bids will vary depending on the industry. There are minimum bids that can start at 1 peso or it can go as high as 1,000 thousand pesos. Your maximum daily budget is your threshold and you will never pay more than that.
Why use Pay-Per-Click (PPC) Marketing?
Many advertisers use PPC because it is measurable, scalable, flexible, easier and faster than SEO, it engages users, it converts into sales/revenues for your business, it could complement your other marketing efforts, and your competitors are most likely using it.
Where will my ads appear?
The major search engines are Google and Bing/Yahoo!. Google still has the higher market share. If you want to avail of social media advertising, Facebook is still the top social media based on market share. We can discuss where you want your advertisement to appear.
Are there other fees that we should know of?
There are no setup fees and no hidden charges.
What type of businesses should be using PPC and why?
Almost every business should be using one form of online marketing. Businesses that will benefit especially from PPC are businesses with:
-High customer lifetime values like doctors, dentists, education, internet and cable providers.
-High margin like repairmen, lawyers, seller of high-priced items like cars and appliances.
-Hard-to-find products as people more often than not order online than look for in brick-and-mortar shops.
-Wide range of products like eBay, Target, Amazon, malls, department stores, etc.
-Seasonal products like florist and gift shops.
Whatever your business is, we are sure that you should take advantage of online marketing including PPC.
Owner, Ash Tutors
"Over the space of 2 months Patrick increased my average ranking (for my chosen keywords) from around 18 to within the top 10, where it's remained since. I know this because I tracked the results myself. This is an excellent, GENUINE result - a long way from all those ridiculous, over-inflated SEO claims out there. I'll definitely be using Patrick again for further SEO work."
Owner, Raphael's Gifts
“ExaWeb managed to help our website get first page rankings on Google for our competitive keywords - and kept us there! I would definitely recommend them.”
Owner, I-Dea Catalysts
“We have a constant flow of new inquiries thanks to ExaWeb. They implemented an online marketing campaign that convert leads into customers.”
Contact us now and let's talk about how we can help your business.